UGC IT’S NOW OR NEVER

Is now the best time to start UGC?

So you're thinking about creating some user-generated content, huh? If you've got something to share, why wait? But if there's a strategic moment coming up, seize it! What's your plan?

In this blog post, I’ll be touching on some of the recent industry evolution we’re seeing as both an agency and from a creator perspective!

Theres a phrase you may of heard before “The Best time to start was Yesterday. The next best time is now.”

Now, more than ever, the spontaneity of user generated content creation holds immense value, you don't need a substantial following, or any industry expertise. If you wanted to, you could kickstart your UGC journey today, and in this case waiting for the perfect moment might mean missing out on opportunities.

As an agency, we can see that the use of ugc is continuously on the rise, with brands big and small appreciating the value this category of content can bring. And one thing is for certain, we can’t get enough creators! Meaning if you are reading this today, in a weeks time you could be doing your first paid brief. Not only that, there are now endless amounts of tools, apps and platforms who can provide support for any newbies looking to create a portfolio, website or social media accounts.

The UGC field is buzzing with potential, and brands are eager to tap into your unique style of content. The support system is robust, making it easier than ever for newbies to make their mark. So, if you've been on the fence, now's the time to dive in. Your journey from enthusiast to paid creator might be closer than you think.

Some of these useful resources are listed below:

Content Planning Calendar - https://www.planoly.com/

Social Media Templates - https://www.canva.com/en_gb/

Video Editing ( for phone & online ) - https://www.capcut.com/

Useful Information - https://www.theugcclub.com/category/ugc-101/

Best of luck to anyone starting their ugc journey!

The Aray Team