WHERE TO START AS A UGC CREATOR IN 2023
BECOMING A UGC CREATOR IN 2023:
Starting out as a UGC creator in 2023 can be both exhilarating and a little confusing. With the vast Aray of content out there, it's important to do some good old-fashioned market research to set yourself up for success. We want to offer you this brief guide, to talk you through the first essential steps in becoming a UGC creator and unlock your creative potential.
Research:
When embarking on your UGC journey, start by clarifying what types of content qualify as UGC. Discover the styles that captivate you the most. Are you drawn to vibrant vlogs, informative tutorials, or perhaps unique product showcases? Identify the specific types of content and branding that resonate with you and align with your creative vision.
Create a Bank of Content:
Once you've identified your preferred UGC styles, it's time to build your content bank. Aim to cover a variety of UGC types such as testimonials, lifestyle content, unboxing videos, and more. This diverse portfolio will showcase your versatility and talents to potential brands and collaborators. Let your unique style shine through each piece of content you create.
Craft Your UGC Portfolio:
Your portfolio is your passport to success as a UGC creator. Utilise online templates to create a visually appealing and concise portfolio. Keep it on the shorter side, around 5 pages, and carefully select examples of your best work. Ensure that any social media links included in your portfolio are active and up-to-date. Export your portfolio as a PDF for easy sharing.
Networking and Creator Groups:
Collaboration and networking are key to becoming a successful UGC creator. Research and connect with agencies that will be a good fit for your personal branding, perhaps they have the same aesthetic or specialise in your niche of content. This is the most effective way to be matched with relevant brand partnerships and be provided with valuable guidance. Additionally, seek out online creator groups and communities on platforms like Facebook, Twitter, and Instagram. These often enable you to engage with like-minded individuals, find new job leads, and learn from other UGC creators.
Reach Out and Connect:
To attract further brand collaborations, proactively continue to reach out to potential partners. Create a template email or social media message that introduces yourself and highlights your unique capabilities, personalise each message to demonstrate your knowledge of the brand's products and / or services. Clearly articulate how your UGC can add value to their brand and remember that persistence and genuine enthusiasm go a long way!
If you follow this brief guide, you should be well on your way to becoming a successful UGC creator but don’t forget to continue to work on your personal branding and portfolio, updating as you go. Embrace the thrill of creativity, constantly experiment, and stay true to your unique style. At Aray, we wish you the best of luck, enjoy the journey and have fun along the way! Join our incredible creator community and let's create something amazing together!
The Aray Team
